Kevin has more than 35 years of leadership experience in the healthcare field. He is proud to serve in his capacity as CEO, and is committed to the mission of the San Ysidro Health. Ensuring quality healthcare for those that need it has always been part of his career. Since joining San Ysidro Health in 2000 he has been an instrumental part of the organization’s growth and success. He served as Senior Vice-President prior to his promotion to CEO and was responsible for various operational responsibilities focused on organizational quality and financial sustainability. His healthcare experience includes financial and operational positions with Federally Qualified Health Centers, hospitals, multi-specialty medical groups, independent practice associations and management service organizations.
Kevin served as chairman of the board of Health Center Partners of Southern California and currently serves on the California Primary Care Association Board (chair of their Finance committee) and the CalPACE Board. He is a member the Healthcare Financial Managers Association and Medical Group Managers Association. Kevin earned his BA in Business Administration and Accounting from Chadron State College.
As Executive Vice President of Operations for San Ysidro Health, Veronica Dela Rosa leads the organization with key oversight of Clinic Operations, Information Technology, Population Health and Performance Excellence, Compliance, Human Resources, and Diversity and Inclusion initiatives.
With over 25 years of healthcare experience, Veronica spent 20 years as a health care administrator for Kaiser Permanente where she oversaw the medical group’s Primary Care Services Division focusing on quality, access and innovative health care delivery services to over 600,000+ patients.
Veronica has a special place in her heart for San Ysidro Health. In the summer of 1984 and while in high school, she entered the organization as a volunteer. Thereafter, she was hired as a receptionist, and for the next 11 years her continual growth and development ensued as she prepared to become a healthcare leader and executive.
In both her career and community involvement, Veronica has a long history of advocating for: women’s health, social justice and health equity. She has helped shape multiple non-profit organizations as a board member, and continues that work today.
Maria Carriedo-Ceniceros, M.D.
Vice President & Chief Medical Officer
Dr. Maria Carriedo-Ceniceros has over nine years of experience as a Family Medicine Physician within community health center settings, including four years of Clinic Lead experience and two years of Family Medicine Department Head experience. Dr. Carriedo-Ceniceros graduated in 1983 with a Bachelor of Arts in Economics degree from Harvard University, Cambridge, Massachusetts and earned her Doctorate of Medicine from the University of California, San Diego – School of Medicine in 2000. Dr. Carriedo-Ceniceros has been a Member of San Ysidro Women’s Club since 2009, serving as an Executive Board Member and as its Treasurer, as well as continuing to contribute her time as a Faculty Mentor for UCSD Medical Students.
Vice President & Chief Human Resources Officer
Donna Eddings, Vice President and Chief Human Resources Officer, has more than 25 years of experience in Human Resources, Training and Development, and Program Development and Evaluation. She is passionate about employee engagement, employee training and development and diversity and inclusion. She joined San Ysidro Health in 2010 as the Assistant Director of Human Resources and in 2013 was promoted to Director of Staffing and Training. Prior to working at San Ysidro Health, Donna worked for an FQHC in northern California as their Chief Human Resource Officer where she oversaw all HR functions including: Talent Acquisition, Benefits and Compensation, Employee Relations, and Training and Development. Her professional experience includes working in corporate, government, education and non-profit sectors. In addition, Donna is a member of the Association of Talent Development and Society of Human Resource Management. She has two nationally recognized, professional certifications: SHRM-SCP and SPHR-CA. Donna received her Bachelor’s degree in Management from National-Louis University.
Art Mejia, MPA, FACHE
Vice President of Clinic Operations
Art Mejia joined San Ysidro Health in 2021, bringing with him over 24 years of progressive management experience within hospital-based services and medical group environments. With a broad range of expertise in many aspect of healthcare operations, such as clinical service delivery, service line-development, organizational accreditation, state licensing, healthcare finance, and strategic planning – Art leads Clinic Operations for San Ysidro Health which include the Medical, Dental, Behavioral Health, Ancillary, Health Promotion and Research divisions.
Art’s passion for his work originates in his commitment to quality health and improved access to health for the underserved communities with whom he is privileged to work. Fully embracing the opportunity to improve healthcare for all patients, he brings energy and vision to our teams and a sincere commitment to developing and mentoring the future leaders of our healthcare industry.
Prior to San Ysidro Health, Art spent time working for various non-profit and for-profit healthcare organizations across Southern California. Spending valuable time amongst larger organizations such as Kaiser Permanente, Scripps Health, and Tenet Healthcare. He holds a Master’s Degree in Public Administration from San Diego State University and is a Fellow in the American College of Healthcare Executives, having served as a prior Board Member for the San Diego Organization of Healthcare Leaders.
Ana R. Melgoza, M.P.A.
Vice President of External Affairs
Ana R. Melgoza, MPA, is Vice President of External Affairs for San Ysidro Health (SYHealth). Ms. Melgoza created the External Affairs department in response to the continual funding threats at the state and federal level. Throughout her 15 year tenure at SYHealth, she has had the opportunity to oversee government relations, advocacy, public, private, non-profit partnerships, private fund development, outreach, social media, media relations and corporate communications.
Prior to her role at SYHealth, Ms. Melgoza was the Senior Health Program Officer for the Medtronic Foundation based in Minneapolis, Minnesota, directing the Eliminating Health Disparities grant making portfolio. While at Medtronic, she was selected for the prestigious National Urban Fellows Program, earning her Masters Degree in Public Administration from the Baruch School of Public Affairs in New York City. Born and raised in Kansas City, Missouri, Ms. Melgoza and her 6 siblings and parents received care throughout their childhood at Samuel U. Rodgers Health, and in appreciation of this investment, Ms. Melgoza served as Director of the Rodgers Health Board early in her career.
Today, Ms. Melgoza serves as Commissioner for Healthy Chula Vista Advisory Commission where she was the inaugural chair and still a member. She also serves as a member for the San Diego Union Tribune Community Advisory Board and previously the South County Economic Development Council Board. Ms. Melgoza is an alumna of the Hispanas Organized for Political Equality (HOPE) Leadership Institute and a graduate of LEAD San Diego. She was recognized in 2015 by State Senator Ben Hueso as Woman of the Year, 40th District and in 2016 by Assemblymember Lorena Gonzalez Fletcher as Woman of the Year, 80th District and in 2019 by Assemblymember Shirley Weber, For Outstanding Service to the Community in Health in the 79th District during Hispanic American Heritage Month.
Alicia Rodriguez has been with San Ysidro Health for nearly 10 years as Vice President & Chief Information Officer, with extensive experience in technical project management & systems implementation, and has spent the past several years leading initiatives in the healthcare IT industry. In 2021, she has become Vice President of Senior Health Services for San Ysidro Health. Her high level of skill, knowledge and expertise are critical as San Ysidro Health continues to grow its PACE program to meet the needs of our senior population.
Prior to joining San Ysidro Health, Alicia Rodriguez served as the Director of IT and Technical Project Manager for Cedars-Sinai Medical Center in Los Angeles, California. She has also served in similar roles for California Institute of Technology (Caltech) and was the Co-Founder of ARCH Technologies, where she managed IT activities for Windows-based clients. Alicia Rodriguez received a Bachelor of Science degree from University of La Verne, and later earned her Master of Business Administration degree with an emphasis in Leadership and Change Management from Pepperdine University.
Judith Shaplin, a lifelong resident of rural East San Diego County, has been working with Mountain Health & Community Services, Inc. since 1985 and San Ysidro Health since April 2020 when Mountain Health merged with SYHealth. She currently serves in the capacity of VP of Social Resources and Rural Services for SY Health working with SYHealth Leadership to expand services to the underserved populations in both rural and urban communities of San Diego County. During her tenure at Mountain Health she dramatically expanded healthcare, behavioral health services and dental healthcare, as well as access to these resources in both rural and urban communities, with an emphasis on providing such services to culturally and linguistically diverse populations. Her vision has also brought senior nutrition services, extensive food distribution, a computer learning center, case management programs, a vibrant community collaborative, disaster response and preparedness education, and many other services which augment the organization’s mission.
Ms. Shaplin is passionate about ensuring that rural residents have local access to healthcare services that are needed for all ages. She was actively involved in the inception of the California State Rural Health Association that began in 1995. She has served in a variety of leadership positions on the Board, including the position of President for three terms. She currently serves on the County of San Diego Health Services Advisory Board, the National Rural Health Association Board of Directors, the National Rural Health Association Federal Boarder Health Initiative Advisory Board, and the Office of Binational Border Health Advisory Board.
Vernita Todd, MBA, FACHE
Vice President & Chief Strategy Officer
Vernita Todd has been a leader in the nonprofit sector for more than 20 years and joined San Ysidro Health as its Vice President and Chief Strategy Officer. Her responsibilities include the development and execution of strategy related to organizational planning, mergers and acquisitions, business development and marketing. She is in charge of developing, communicating and implementing strategic initiatives for San Ysidro Health including the organization’s strategic plan.
Vernita has spent the last 14 years promoting access for underserved families through the community health center movement. Prior to joining San Ysidro Health, Vernita was the Chief Experience Officer (CXO) for Health Center Partners of Southern California where she represented policy and regulatory concerns of 17 primary care organizations to state and federal elected officials – ensuring that SoCal health centers had a voice at the table in emerging policy and regulatory discussions. Vernita began her health center career as the CEO of Heart City Health Center in northern Indiana in 2005.
Sonia Tucker is the Vice President of Population Health. Her passion to address population health though process improvement, integration and efficiency is at the forefront. As the VP of Population Health, Sonia partners with key directors overseeing patient engagement, risk, patient access and quality.
Vice President & Chief Financial Officer
Brian Wallace serves as the Vice President and Chief Financial Officer for San Ysidro Health and has over 20 years of experience in finance, accounting and business management. He joined San Ysidro Health in 2014 as the Director of Finance and Controller and in 2019 was promoted to Vice President and Chief Financial Officer. Prior to joining San Ysidro Health, Brian served as the Chief Financial Officer and Chief Operations Officer at Memphis Health Center where he led financial operations, strategic planning and statutory reporting for the Center and prepared operational, capital, staffing and program budgets. In addition he also previously served as the founding Director of Finance and Operations at the Memphis College Preparatory Elementary School and Senior Operations Manager at TLS, Inc.
Brian received a Bachelor of Business Administration in Accounting and Finance as well as a Master’s in Business Administration Degree from the University of Memphis.
Terry E. Whitaker
Senior Vice President of Facility Development and Management
Terry Whitaker has worked in the healthcare field for 21 years, managing multiple clinic sites and assuring high-quality, primary healthcare services to low-income, medically underserved residents in San Diego County. His service to San Ysidro Health began in 1998 as Director of Resource Development. In 2005, Terry moved into his role as Vice President & Chief Operations Officer, overseeing the day-to-day operations of San Ysidro Health’s network of primary care clinics, as well as a providing leadership over a multitude of special programs and services. Specifically, his responsibilities included the planning, development, implementation, and evaluation of ongoing activities and efforts, as well as various new programs and services.
In 2020, Terry became Senior Vice President of Facility Development and Management. His new role focuses on the management of all of San Ysidro Health’s state-of-the-art clinic, program and administration facilities located all over San Diego County, as well as the planning and development of new sites as the organization grows.
Prior to joining San Ysidro Health, Terry served in a leadership capacity at Community Health Centers of Nevada. He has been recognized for excellence in developing, implementing and supervising innovative healthcare programs and services. Terry holds a Bachelor of Science in Criminal Justice degree from Indiana University, as well as having proudly served as an officer in The United States Army and as a Las Vegas Metropolitan Police Officer prior to entering the healthcare field.
Fatima Muñoz de Flores
Associate Vice President of Health Support Services
Fatima Muñoz joined San Ysidro Health as the Director of the Research and Health Promotion Department in 2016, as she was recently promoted as the Associate Vice President of Health Support Services. She completed her medical and Master’s in Public Health training in Mexico and a postdoctoral training in the Division of Global Public Health, University of California San Diego with over 15 years of health promotion and research experience focused on epidemiology and implementation of health prevention programs specifically among underserved communities. Fatima has extensive experience engaging a variety of public health issues and building strong bridges between public health, government and academic leaders on both sides of the U.S.-Mexico border. Her research over the last years has focused on chronic and infectious disease epidemiology, specifically, HIV prevention and tuberculosis care and the impact of bi-national access to care on health policy. Her research experience involves the use of community-based participatory research with emphasis in the elimination of health disparities. Fatima has also experience examining health services utilization and the potential of Health technology integration into existing health services in order to improve treatment adherence and reduce the burden of high priority diseases, such as diabetes, TB and HIV. In 2016, SYHealth was awarded the All of Us Research Program from the National Institute of Health and it is only one of six FQHCs west of the Mississippi that is part of this Program, Fatima has served as the Principal Investigator for SYHealth. In this capacity, she and her team have been contributing in the development and implementation of the program to engage populations that have been underrepresented in biomedical research, such as Latinx – specifically Spanish speaking communities. Fatima is also a Co-Investigator from San Ysidro Health in research study that has been conducted in collaboration with UCSD to address individual, social, and contextual factors related to access to, and acceptance of, the COVID-19 vaccine among Latinx and Black adults in San Diego. Most recently, by the recommendation of the California State Senate Fatima was selected to be a Member of the new Advisory Council for the California Initiative to Advance Precision Medicine (CIAPM).
Associate Vice President of Revenue Cycle
Antonietta joined San Ysidro Health eight years ago at which time her departments included Call Center, Patient Services and Business Services. During her tenure with San Ysidro Health, patient care revenue has grown from $56 million to $209 million and her responsibilities have grown significantly. Today she oversees the Patient Services, Business Services, Coding, Credentialing, Eligibility and Medical Records departments.
As Associate Vice President of Revenue Cycle, she strengthens and aligns critically important clinical administrative support functions across the entire spectrum of San Ysidro Health’s programs and services, establishing a foundation for the organization’s continued growth into the future.
Antonietta has over 30 years of experience as a revenue cycle management leader and has excelled in building robust, compliant operational infrastructure and continuous improvement cultures to optimize billing, coding and collection functions. Over the years she has achieved progressive growth as a dynamic change agent with strong skills in cross-functional collaboration/communication and relationship building with executive leadership, physicians, peers and staff. Antonietta is a collaborative and respected leader that has developed a culture of excellence within her management team. Her attributes serve her well in her position as the organization explores new opportunities within the revenue cycle.